Got a great idea for an App that helps people manage their financial assets? Or, how about their medical information (Amgen MedInfo — last updated in December 2012)? Or, helps people with diabetes more effectively manage their disease? (Diabetes Health — last updated in June 2011)
The first step is not to create a prototype or to find some programmers, I’m sorry to tell you (and the programmers). The first step is to find out if there’s a market for your App
. “How do you do that?” you ask? You conduct some research and, then, armed with that information, you make your best guess about the possibilities.
What’s so great about that revelation? Well, you find out what the possibilities are and you go into the process of building and marketing the App better prepared to meet one of the biggest obstacles: selling your newly minted App.
The benefits are many: instead of spending anywhere from $10,000 to $25,000 on the programming piece without a clear idea of your market challenges, you go into the process eyes wide open. The feasibility process will also help you understand the features that the market might find attractive and, thus, later make your App stand out in your own marketing work as well as the various Stores (iTunes, Google Play).
An ounce of prevention…
|George R. Moskoff, CIO|
|APG Mobile Applications|